Addendum! Fancy, right? I’m all about the class and the sophistication stuff. But why the addendum? Well, I just got the sales report from Apple and Kobo from my February 6th BookBub promotion of the Grant Scotland omnibus and I’m happy to report they held mother’s milk. I sold enough to recoup expenses and even make a small profit! Read on for numbers! Numbers for the Number God!
APPLE: (as reported through Smashwords)
Apple sales are reported in a monthly dump, so no per-day sale info available.
44 Units sold during February at $1.99 each (so we can surmise all sales were during promo period).
60% royalty to author yields $1.20 each less Value Added Tax (VAT) on applicable sales. I think this is about 15% before royalty is figured, but it only applies to select overseas sales. So, to err on the safe side, we’ll call it a buck a book.
44 Units @ $1.00 = $44
KOBO: (as reported through Smashwords)
Kobo sales are reported on a monthly basis with day-by-day break down, but all the days were within the promo period.
67 Units sold during February at $1.99.
60% royalty to author yields $1.20 each. No VAT with Kobo, so we get the full $1.20.
67 Units @ $1.20 = $80
REVISED BOOKBUB PROMO NUMBERS:
Expense of Promo: $261
Total royalties from Promo: $283
How do you like that?
Now, I know these numbers combined with the Amazon numbers result in a quantity and profit margin that is extremely small in comparison with the sales of most other authors, but that’s how it starts.
Additionally, I’m not including sales beyond the promo period which have been not insubstantial and at full price. So, if you throw those in, the profit margin is quite a bit wider. But now this leaves me in a quandary. Sales of Greedy Villain (the only book NOT in the omnibus) have been slow but steady on Amazon since the promotion, but the book is only available on Amazon right now because I wanted to keep it in Kindle Unlimited library to get the sweet, sweet borrowed page reads. However, those haven’t been that impressive and I’d hate to lose the opportunity to get some Kobo/Apple sales on it. I guess I just decided, didn’t I? Greedy Villain is up for renewal in KU in early April. I’ll decline renewal and see if I can get some follow up sales on Kobo and Apple. I can always put it back on KU later.
As for BookBub, my faith has been restored. I can now confidently tell you that if you’re looking to promote a book it is the best advertising option out there. And their follow-up survey is great! I shared my data with them and I’m hoping since my ROI was pretty low it will encourage them to lower their entrance fee a bit. Regardless, I’m looking forward to trying to get the omnibus on a domestic (U.S. only) BookBub promotion in the near future.
I’m in a good mood!
Oh, and I’ve started receiving my rejection letters from the short stories I’ve sent out! They’re great! Can you tell I’m in a good mood? No, seriously! I feel even more like an “official” author now. My self-published books are making money and my short stories are being turned down by magazines. This is a very exciting time!
Holy crap! This whole thing might actually pan out! Can you believe that? No, don’t answer that. It’s the suspense that’s delicious, isn’t it?
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