Notes from the Self-Pubbed #7 (addendum)

Addendum! Fancy, right? I’m all about the class and the sophistication stuff. But why the addendum? Well, I just got the sales report from Apple and Kobo from my February 6th BookBub promotion of the Grant Scotland omnibus and I’m happy to report they held mother’s milk. I sold enough to recoup expenses and even make a small profit! Read on for numbers! Numbers for the Number God!

 

 

APPLE: (as reported through Smashwords)

Apple sales are reported in a monthly dump, so no per-day sale info available.

44 Units sold during February at $1.99 each (so we can surmise all sales were during promo period).

60% royalty to author yields $1.20 each less Value Added Tax (VAT) on applicable sales. I think this is about 15% before royalty is figured, but it only applies to select overseas sales. So, to err on the safe side, we’ll call it a buck a book.

44 Units @ $1.00 = $44

KOBO: (as reported through Smashwords)

Kobo sales are reported on a monthly basis with day-by-day break down, but all the days were within the promo period.

67 Units sold during February at $1.99.

60% royalty to author yields $1.20 each. No VAT with Kobo, so we get the full $1.20.

67 Units @ $1.20 = $80

REVISED BOOKBUB PROMO NUMBERS:

Expense of Promo: $261

Total royalties from Promo: $283

Profit: $22

 

 

How do you like that?

 

“You might not be as useless as you were before. But you’re still a long way from an invite to Mar-a-Lago”

 

Now, I know these numbers combined with the Amazon numbers result in a quantity and profit margin that is extremely small in comparison with the sales of most other authors, but that’s how it starts.

 

“But that’s how it always begins. Very small.”

 

Additionally, I’m not including sales beyond the promo period which have been not insubstantial and at full price. So, if you throw those in, the profit margin is quite a bit wider. But now this leaves me in a quandary. Sales of Greedy Villain (the only book NOT in the omnibus) have been slow but steady on Amazon since the promotion, but the book is only available on Amazon right now because I wanted to keep it in Kindle Unlimited library to get the sweet, sweet borrowed page reads. However, those haven’t been that impressive and I’d hate to lose the opportunity to get some Kobo/Apple sales on it. I guess I just decided, didn’t I? Greedy Villain is up for renewal in KU in early April. I’ll decline renewal and see if I can get some follow up sales on Kobo and Apple. I can always put it back on KU later.

As for BookBub, my faith has been restored. I can now confidently tell you that if you’re looking to promote a book it is the best advertising option out there. And their follow-up survey is great! I shared my data with them and I’m hoping since my ROI was pretty low it will encourage them to lower their entrance fee a bit. Regardless, I’m looking forward to trying to get the omnibus on a domestic (U.S. only) BookBub promotion in the near future.

I’m in a good mood!

 

Have a drink? ‘Cause I’m having a drink.

 

Oh, and I’ve started receiving my rejection letters from the short stories I’ve sent out! They’re great! Can you tell I’m in a good mood? No, seriously! I feel even more like an “official” author now. My self-published books are making money and my short stories are being turned down by magazines. This is a very exciting time!

Cheers!

 

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Holy crap! This whole thing might actually pan out! Can you believe that? No, don’t answer that. It’s the suspense that’s delicious, isn’t it?

“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” – Helen Keller

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Notes from the Self-Pubbed (Issue #7)

I’m conflicted. I’m kind of tempted to just keep the omnibus at $1.99. After all, sales keep happening (albeit a very small amount of sales), so I imagine people keep reading. When I started this I had no problem giving away the first book (Dead Empire) for free, but although many thousands of people downloaded it I never received any reviews or hits to the blog or Facebook page. Upon research, I found it was likewise among others who tried the same tactic – nobody seems to know where all those copies went or whether they were ever read. Even though $1.99 isn’t free, it nets me very little money. Still, it’s something, and I seem to get regular hits to my social pages.

But of course I had to bump the price back up. If I didn’t, I’d never be eligible for another BookBub promo with the omnibus unless I wanted to straight up give it away, which as I mentioned is a loser deal. In fact, I bumped the price up to $9.99 because many moons ago I had increased each included book to $3.99 and had never adjusted the omnibus. So, now it matches as just a bit over the price of two books for three, same as before. It’s been a couple of days and sales have predictably dropped to zero, but that’s okay. We’re not having a fire sale or a going-out-of-business blowout. We’re staying the course.

And the course is looooooooonnnnnnnnnnnnggg. Like, for the rest of my life long. Like, Tolstoy long. You on board? Come on, we’ll walk it together. Won’t be so bad that way.

But how exactly did that BookBub promo go, you may be asking? And I promised I’d tell you, didn’t I? After all, this is Notes from the Self-Pubbed, so I shall dutifully and unashamedly share my trials and travails with you, my beloved and curious readers.

But first things first. HAPPY SECOND ANNIVERSARY to THIS TONE OF VOICE! YAY! Commence with the dropping of the balloons and the throwing of the confetti and the eating of cake!

 

I invited the New England Patriots to my Blog Anniversary Parade. My fans seemed to really enjoy that.

I invited the New England Patriots to my Blog Anniversary Parade. My fans seemed to really enjoy that.

 

Second, I have a blog tour on-going, so I will refrain from comment on that until it is done. It deserves its own post, so I’ll wait until it’s finished. By the way, today Grant Scotland is featured over at Hope, Dreams, Life… Love. Check me out on my good side.

But let’s take a look at those BookBub numbers. As this was a BookBub International promotion, the United States subscribers were excluded from seeing my sale. I don’t really get how they separate the two in a digital universe, but they do how they do. People visiting Amazon or B&N.com in the U.S. could still buy my book at the reduced price, they just didn’t see mention of it in their BookBub newsletters. Anyway, here are the numbers:

 

BOOKBUB INTERNATIONAL PROMOTION

COST: $261 (ZOINKS!)

ANNOUNCED SALE PROMOTION DATES: Monday, February 6th through Wednesday February 8th

VISIBILITY: One appearance on Bookbub’s International distribution newsletter and webpage on February 6th.

 

SALES:

FEB 6th:

AMAZON: 123 units @ $1.99 @ %35 royalty

FEB 7th:

AMAZON: 58 units @ $1.99 @ %35 royalty

FEB 8th: (announced end of sale date for promotion)

AMAZON: 12 units @ $1.99 @ %35 royalty

FEB 9th: (I updated blog and my own newsletter with news I would extend sale another day)

AMAZON: 16 units @ $1.99 @ %35 royalty

FEB 10th: (not technically part of the promotion, but just finishing out the week and waiting for price normalization adjustment to appear at stores)

AMAZON: 5 units @ $1.99 @ %35 royalty

While I waited for the stores to accept the fact that I had brought the price back up to $9.99, I sold 13 more copies at the reduced price from the 11th to the 13th. B&N was the culprit. They always seem to drag their feet when I tell them I want to raise a price. As long as they resisted raising it, I couldn’t tell Amazon to do the same. Amazon is very touchy about that sort of thing. Ah, these little wars these mega companies wage. Anyway, that’s 13 more units @ $1.99 @ %35 royalty – all Amazon.

So, how’d I do?

 

"You're kidding, right? I don't have time for this anymore. I'm THE PRESIDENT.... Okay. Wait. Let me see if I can get Flynn on the phone."

“You’re kidding, right? I don’t have time for this anymore. I’m THE PRESIDENT…. Okay. Wait. I know a guy who’s not doing anything. Let me see if I can get Flynn on the phone.”

 

Okay, fair enough. I’ll handle the summary this time, Your Orangeness.

Total sales:

Amazon: 227 units @ $1.99 @ %35 royalty

Kobo: Uknown

B&N: Unknown

Apple: Unknown

Return: $159

 

Soooooooo, not so great. Looks like I’m out about $100. I know Kobo and B&N and Apple have yet to report in and I won’t hear from them for another month or so (I distribute to those outlets through Smashwords and they usually report sales to Smashwords monthly or quarterly) but I very heavily doubt those platforms yielded enough sales to even bring me to break-even territory. Admittedly, Kobo is huge in Canada, so that might not be nothing. Regardless…. I won’t lie. I’m pretty disappointed. BookBub was supposed to be a guaranteed positive ROI. Everywhere I checked not a single person had a bad experience.

And yet, I’m partially to blame. If I had set the price at $2.99 instead of $1.99, I would have been in Amazon’s %70 royalty bracket, which would have made all the difference in the world if I had achieved the same number of sales. At $2.99 @ %70, I would have a return of $334. About on par with what I was expecting. Again, this is assuming I would have achieved the same number of sales. No guarantee there. Also, BookBub’s international reach is far less impressive than its domestic subscriber base. But, I would have had to pay about three times as much to get a domestic feature, which they didn’t offer to me anyway.

So, am I head-in-the-oven? Am I looking wistfully at tall buildings and wondering how to get to the roof?

Nope.

I may have spent my last dollar-rich marketing bullets on BookBub and Goddessfish, but I’ve got plenty of ammo left. True, the advertising budget is depleted (for now, at least), but the word ammo is plentiful. I’ve finished both of the short stories I promised myself I’d complete this year and even revised them to a level I consider fit for submission. And I love them. They’re of a higher caliber of writing than the Grant Scotland books, but that’s because I’m aiming them for a larger audience. Also, short stories – to my mind – insist on packing more info and subtext into a tighter margin. Words are more carefully chosen and I have to be more precise than what the comparative roominess of a full-length novel allows. Finally, I need someone else to foot the bill for marketing for once, so I need to devote a little extra energy into crafting stories for specific publications.

I think. I don’t know. I haven’t submitted a story to a magazine since I was in High School, so this is all going to be new to me.

Anyway, money’s tight right now, so it’s time to turn to traditional publishing for some help. I’ll be submitting these stories to magazines/e-zines for publication and I’m sure I won’t get much (if any) money from it, but at least I’ll get exposure at no cost to yours truly. I might try BookBub again someday, since selling 227 copies of the omnibus over the course of a week is still the best performance I’ve seen from any promotion so far, but next time I’ll do it at $2.99 and hold out for a domestic distribution. That will be costly, so I won’t even attempt it until next year.

Meanwhile, I’ll try to get these stories published and let you know if I have any luck.

As for Grant Scotland… Well, if you’ve been following the series at all, then you already know he doesn’t let a little thing like lack of dough get in the way of setting the world to rights. Some friends have insisted Grant is me and I’ve resisted the comparison. After all, ALL of the characters are me. How could they not be? But, right now they’re more right than they know. I may have gotten knocked around a bit (again) but as the wise ones say “If it was easy, everyone would be doing it.”

 

 

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“If it was easy, everyone would be doing it.” – Wise Ones

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$1.99 for The Unlikely Spy

For a limited time only! Actually, a very limited time. Like, just for today.

I actually began the $1.99 promo on Monday with a spot on BookBub’s International Distribution newsletter. I remembered to update the Grant Scotland Facebook community page, but not the blog. I sometimes forget that although the two crowds overlap considerably, they don’t overlap completely.

Anyway, the sale was supposed to end today, but I decided to extend it for one more day because of my gaff. Sorry about that. For those who have been following my (mis)adventures in self-publishing, it should be abundantly clear by now that my sales/marketing skills leave much to be desired.

Nonetheless, I persist.

So, by around about this time tomorrow the omnibus of the first three Grant Scotland e-books, The Unlikely Spy (an e-omnibus?), will go back up to $8.99 across all markets. So don’t delay! If you still haven’t checked out this fun, exciting and humorous fantasy adventure series then now is a great time to dive in and get caught up!

And how did the BookBub promotion go, you might ask?

Welllllll… we’ll talk about that next week. I promise. For now, if you’re a New Englander like me, today is a great day to burrow under some blankets and get some reading done.

 

 

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“The way to get started is to quit talking and begin doing.” – Walt Disney

Review your book, tip your server.

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A Sort of Roundup

I don’t usually do roundup type posts, but I have a few things to tell you about and none of them I felt I could stretch to fill an entire post, so I thought I’d rope them all together and herd them into a corral somewhere on this imaginary dude ranch I call a blog. So, giddy-up those little piggies. Do pigs giddy-up? I told you, I’m no expert at roundups.

Today is the last full day of Obama’s presidency and I hope he does something weird with it, like fill the Oval Office with testicle-shaped balloons or put glue in the First Stapler. You know, just go crazy with it. But seriously, I’ll miss the guy. I’m split about whether or not he was a great president, but he represented the USA very well with his style, grace and gravitas. Although his foreign policy left a lot to be desired and he spent most of his first term struggling with a muddied domestic message, history I think will be very kind to him based on the ACA alone. Yes, it’s a deeply troubled piece of legislation, but it’s the first of its kind and it took serious balls to get that thing passed and then defend it like it was the Alamo. Hopefully, the once impossible dream of national healthcare will remain a reality and will survive and evolve into something we can all be proud of. No matter who else in the future tries to put their name to it, it’ll always be to his credit in my mind.

Thanks, Obama.

 

obama_wave

“No problem. Be good. I’m outta here… I’m taking the jet with me, though. Trump’s got his own. He won’t mind.”

 

In other news, guess who landed a promo-spot on BookBub? ME! Yes, the most influential and successful email marketer of e-books finally selected my Grant Scotland omnibus, The Unlikely Spy, for a spot on their daily newsletter. As most of you probably know, I’ve performed several painful experiments over the past couple of years with other email marketers and came to the conclusion (along with basically every other self and traditionally published author) that BookBub is the only one truly worth it. The entrance price is steep, but everyone who has ever been featured on their newsletter has received a decent return on investment as well as a huge increase in distribution, at least for the length of the promo at any rate. How did I do it? Well, I told them the omnibus would be discounted down to a crazy cheap $1.99 for a few days and would be offered on Nook, Kobo and Apple as well as Amazon. I think that’s the killer combo they like to see.

I’ll update the blog/Facebook page/Twitter etc when the deal goes live.

I made some New Year’s resolutions. I committed myself to writing two short stories and the next installment in the Grant Scotland series by year’s end. One story is almost finished and the other is about 30-40%. The next Scotland book is all just notes for now, but there are ALOT of notes.

Oh, and I resolved to lose weight. Again. Sweet treats, this is tough! Word of advice to anyone still in their thirties – start adopting healthier eating habits than you had in your twenties. Your waistline will thank you in your forties. Your wallet, too. You’ll save a TON of money on the number of forklifts needed to move your gigantic ass around.

 

“Morning, Dan! Where would you like me to place your left buttock?”

 

And finally, the Adventures of Grant Scotland blog tour rolls on! Today, we’re being featured at T’s Stuff. Stop by and read an excerpt from Greedy Villain and a brief interview. Each blog I stop at has a little different dose of excerpts, guest posts and interview questions, so be sure to check them all out. You can find a list of all the stops here. FYI – Some sites have switched dates so you might have to hunt around a bit. You can also find updated  links to all the stops as they happen on the Grant Scotland community page.

That’s it! Are you ready for tomorrow? Are you ready for the next four years? Things are about to get real interesting, that’s for sure.

 

jurassic-park-33-hold-on-to-your-butts1

 

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“When you’re going through Hell, keep going.” – Winston Churchill

Reviewing and tipping is loving.

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