I’m conflicted. I’m kind of tempted to just keep the omnibus at $1.99. After all, sales keep happening (albeit a very small amount of sales), so I imagine people keep reading. When I started this I had no problem giving away the first book (Dead Empire) for free, but although many thousands of people downloaded it I never received any reviews or hits to the blog or Facebook page. Upon research, I found it was likewise among others who tried the same tactic – nobody seems to know where all those copies went or whether they were ever read. Even though $1.99 isn’t free, it nets me very little money. Still, it’s something, and I seem to get regular hits to my social pages.
But of course I had to bump the price back up. If I didn’t, I’d never be eligible for another BookBub promo with the omnibus unless I wanted to straight up give it away, which as I mentioned is a loser deal. In fact, I bumped the price up to $9.99 because many moons ago I had increased each included book to $3.99 and had never adjusted the omnibus. So, now it matches as just a bit over the price of two books for three, same as before. It’s been a couple of days and sales have predictably dropped to zero, but that’s okay. We’re not having a fire sale or a going-out-of-business blowout. We’re staying the course.
And the course is looooooooonnnnnnnnnnnnggg. Like, for the rest of my life long. Like, Tolstoy long. You on board? Come on, we’ll walk it together. Won’t be so bad that way.
But how exactly did that BookBub promo go, you may be asking? And I promised I’d tell you, didn’t I? After all, this is Notes from the Self-Pubbed, so I shall dutifully and unashamedly share my trials and travails with you, my beloved and curious readers.
But first things first. HAPPY SECOND ANNIVERSARY to THIS TONE OF VOICE! YAY! Commence with the dropping of the balloons and the throwing of the confetti and the eating of cake!
I invited the New England Patriots to my Blog Anniversary Parade. My fans seemed to really enjoy that.
Second, I have a blog tour on-going, so I will refrain from comment on that until it is done. It deserves its own post, so I’ll wait until it’s finished. By the way, today Grant Scotland is featured over at Hope, Dreams, Life… Love. Check me out on my good side.
But let’s take a look at those BookBub numbers. As this was a BookBub International promotion, the United States subscribers were excluded from seeing my sale. I don’t really get how they separate the two in a digital universe, but they do how they do. People visiting Amazon or B&N.com in the U.S. could still buy my book at the reduced price, they just didn’t see mention of it in their BookBub newsletters. Anyway, here are the numbers:
BOOKBUB INTERNATIONAL PROMOTION
COST: $261 (ZOINKS!)
ANNOUNCED SALE PROMOTION DATES: Monday, February 6th through Wednesday February 8th
VISIBILITY: One appearance on Bookbub’s International distribution newsletter and webpage on February 6th.
AMAZON: 123 units @ $1.99 @ %35 royalty
AMAZON: 58 units @ $1.99 @ %35 royalty
FEB 8th: (announced end of sale date for promotion)
AMAZON: 12 units @ $1.99 @ %35 royalty
FEB 9th: (I updated blog and my own newsletter with news I would extend sale another day)
AMAZON: 16 units @ $1.99 @ %35 royalty
FEB 10th: (not technically part of the promotion, but just finishing out the week and waiting for price normalization adjustment to appear at stores)
AMAZON: 5 units @ $1.99 @ %35 royalty
While I waited for the stores to accept the fact that I had brought the price back up to $9.99, I sold 13 more copies at the reduced price from the 11th to the 13th. B&N was the culprit. They always seem to drag their feet when I tell them I want to raise a price. As long as they resisted raising it, I couldn’t tell Amazon to do the same. Amazon is very touchy about that sort of thing. Ah, these little wars these mega companies wage. Anyway, that’s 13 more units @ $1.99 @ %35 royalty – all Amazon.
So, how’d I do?
“You’re kidding, right? I don’t have time for this anymore. I’m THE PRESIDENT…. Okay. Wait. I know a guy who’s not doing anything. Let me see if I can get Flynn on the phone.”
Okay, fair enough. I’ll handle the summary this time, Your Orangeness.
Amazon: 227 units @ $1.99 @ %35 royalty
Soooooooo, not so great. Looks like I’m out about $100. I know Kobo and B&N and Apple have yet to report in and I won’t hear from them for another month or so (I distribute to those outlets through Smashwords and they usually report sales to Smashwords monthly or quarterly) but I very heavily doubt those platforms yielded enough sales to even bring me to break-even territory. Admittedly, Kobo is huge in Canada, so that might not be nothing. Regardless…. I won’t lie. I’m pretty disappointed. BookBub was supposed to be a guaranteed positive ROI. Everywhere I checked not a single person had a bad experience.
And yet, I’m partially to blame. If I had set the price at $2.99 instead of $1.99, I would have been in Amazon’s %70 royalty bracket, which would have made all the difference in the world if I had achieved the same number of sales. At $2.99 @ %70, I would have a return of $334. About on par with what I was expecting. Again, this is assuming I would have achieved the same number of sales. No guarantee there. Also, BookBub’s international reach is far less impressive than its domestic subscriber base. But, I would have had to pay about three times as much to get a domestic feature, which they didn’t offer to me anyway.
So, am I head-in-the-oven? Am I looking wistfully at tall buildings and wondering how to get to the roof?
I may have spent my last dollar-rich marketing bullets on BookBub and Goddessfish, but I’ve got plenty of ammo left. True, the advertising budget is depleted (for now, at least), but the word ammo is plentiful. I’ve finished both of the short stories I promised myself I’d complete this year and even revised them to a level I consider fit for submission. And I love them. They’re of a higher caliber of writing than the Grant Scotland books, but that’s because I’m aiming them for a larger audience. Also, short stories – to my mind – insist on packing more info and subtext into a tighter margin. Words are more carefully chosen and I have to be more precise than what the comparative roominess of a full-length novel allows. Finally, I need someone else to foot the bill for marketing for once, so I need to devote a little extra energy into crafting stories for specific publications.
I think. I don’t know. I haven’t submitted a story to a magazine since I was in High School, so this is all going to be new to me.
Anyway, money’s tight right now, so it’s time to turn to traditional publishing for some help. I’ll be submitting these stories to magazines/e-zines for publication and I’m sure I won’t get much (if any) money from it, but at least I’ll get exposure at no cost to yours truly. I might try BookBub again someday, since selling 227 copies of the omnibus over the course of a week is still the best performance I’ve seen from any promotion so far, but next time I’ll do it at $2.99 and hold out for a domestic distribution. That will be costly, so I won’t even attempt it until next year.
Meanwhile, I’ll try to get these stories published and let you know if I have any luck.
As for Grant Scotland… Well, if you’ve been following the series at all, then you already know he doesn’t let a little thing like lack of dough get in the way of setting the world to rights. Some friends have insisted Grant is me and I’ve resisted the comparison. After all, ALL of the characters are me. How could they not be? But, right now they’re more right than they know. I may have gotten knocked around a bit (again) but as the wise ones say “If it was easy, everyone would be doing it.”
“If it was easy, everyone would be doing it.” – Wise Ones
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