Well, here we are in January and I’ve got some news from December for you. I know the last thing you wanted to do this winter was go BACK a few weeks, but just keep in mind all the holiday cheer and lights and stuff. Put some bourbon in what’s left of the eggnog. You’ll be fine.
I’ll make this one quick. There’s not much to tell, really. I ran a promotion for Troubled King and had some disappointing sales results, but there were some bright spots.
Maybe so. But let’s get into the numbers, shall we? Or, as Kai Ryssdal says in his hipster way: “let’s do the numbers.” What’s with that guy, anyway? I mean, I like him, but man he comes across as a smarmy and upper crust aristocrat. Likable in that way you like a rich friend who buys you expensive and sometimes illegal stuff, but also incredibly bourgeois. When he brings Steven Dubner on, I always breathe a sigh of relief – someone who actually talks like he’s not trying to sell me something. Anyway, don’t mind me. Just poking a little fun at Kai, but I always enjoy NPR’s Marketplace. Good stuff.
Getting back to business, in mid December I ran a Kindle Select promotion for Spy for a Troubled King and scheduled advertisements with two different sites. Here are the figures from setup and result:
From list price of $3.99:
From 12/14 to 12/18, Troubled King went to $0.99
From 12/18 to 12/21, Troubled King went to $1.99
Choosy Bookworm ad selected for 12/14: $25
Awesome Gang ad selected for 12/15: $10
Amazon click-ad buy layout for 12/14 to 12/28: $100 cap with a $0.75 max bid per click.
Total ad expenditure: $35 (plus $36.09 in resultant Amazon click-charges from ad period)
Why no Facebook community ad page boosts? Got tired of throwing money at Facebook.
Sales for 12/14: 3 units of Troubled King @ $0.99
Sales for 12/15: 3 units of Troubled King @ $0.99
12/17: 1 unit of Troubled King @ $0.99
12/19 and beyond: a sweaty, hot bag of nuthin.
Amazon pay-per-click stats:
Average Cost Per Click (aCPC): $0.52 (I had adjusted my max bid to $0.75 from the $1.00 I had used for Dead Empire)
Detail Page View: 75 (not really sure how Detailed Page Views beat Clicks, but maybe they counted DPV originating from other sources? I guess they must have.)
Estimated Total Sales: (Resulting from same user clicking the ad and then buying) $1.98
Horrible. Absolutely horrible. Choosy Bookworm, although I like the guy that runs it, still seems to miss the mark. He offers specials sometimes, though, so I may try him again. Awesome Gang was certainly in my price range, but judging by the books that usually show up in their newsletters, I’m not sure I’m reaching my target audience, so I may not try them again. Still, 10 bucks isn’t too much of a risk. Amazon pay-per-click continues to disappoint. I’ll keep tweaking my aCPC downward until I can get some happy medium of exposure vs. expenditure.
BUT! Something happened. From 12/28 to 12/31, I had at least two different readers download and absolutely devour Dead Empire and Troubled King on Kindle Unlimited. At least, as far as I can tell. The spreadsheet they give me is great, but not absolutely conclusive. It looks like two readers ate them up and they both ventured into Wayward Daughter and then lost interest.
But who knows? Maybe they decided to save Wayward for another time. Anyway, anytime someone gets your book and can’t put it down for a few days can only be a good thing.
Sure wish they leave some reviews.
Ah, Troubled King. Perhaps my most noir-esque thriller of the three, but still it struggles to find a home. Wayward Daughter, I think, is a better novel but Dead Empire still clearly leads in sales, impressions and reviews. Troubled is not just that king, but also this king (meaning me, the king of this pitiful blog empire). Perhaps the new year will yield greater fortune.
Great. Even my fortune teller is getting cynical.
Well, I told you it would be short. That’s all I have, except one more T-Shirt winner! This week’s T-shirt winner is none other than that Valkyric muse who inspired the title to my Grant Scotland omnibus – Daria Liston!
Let me know where I can send you my good and worthy threads, Daria, and what size you prefer for yourself or some lucky loved one!
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Until next time, everyone! Be good and do some reviews and tips and such!