This isn’t about bashing Halloween. I’m alright with Halloween. It’s not my favorite holiday, but it’s up there. This isn’t about how it is a hipster holiday, either, where everyone sarcastically celebrates the anti-religious overtone and engages in a pseudo-mockery of faux-revelry. (Really, is anything worth a genuine emotional reaction in hipsterdom? Don’t answer that. I stopped caring ten words ago.) It isn’t even about the inevitable duels for cleverest costumes among people who dress up as the latest killed character from the Walking Dead or Game of Thrones or insert-obscure-AMC/HBO/Showtime-original-series. No, it has nothing to do with hipsters. I’m alright with hipsters. They’re adorable, after all. No, for me it has to do with Halloween literally leaving a bad taste in my mouth.
Have you ever tasted fake blood? Don’t. It’s terrible. I once had the distinct displeasure of ingesting this horrible substance one Halloween when I was just a tiny Tone of Voice and it’s dreadful taste scarred me for life. I think it was the time my big brother had the great idea of dressing me up as the monster from the movie C.H.U.D. by using bits and pieces scavenged form other Halloween costumes. My brother’s personal touch? Using White-Out to scrawl PUD on the back of my vampire cape, so that instead of a Cannibalistic Humanoid Underground Dweller, I was simply a Pretty Ugly Dude. My brother found this riotously funny, but our mother was less than amused. I didn’t mind. I’ve never really minded being the butt of jokes, as long as they were funny. Teasing I’m not especially fond of, but a good joke is a good joke.
Unfortunately, no one got the joke, but I looked pitiful enough to score the usual bag of candy, so it all turned out in my favor anyway. Well, except for the fake blood. At some point, someone (I don’t know, maybe it was me) decided to add fake blood to whatever mask I was wearing, which would have been fine if the mask had any sort of absorbancy. Alas, it did not, so the stuff dribbled straight into the mouth hole and onto my lips.
If you’re wondering what fake blood tastes like, it’s a palate cleansing mix of plastic, falseness and melancholy. Three horrible tastes that taste like death together. I don’t think I got sick, I just know I couldn’t get that taste out of my mouth no matter how many mini-Snickers I inhaled.
To this day, I always suppress a shudder when I see people dressed up like zombies, their faces and clothes drenched in the supposedly “non-toxic” pseudo-plasma. “Non-toxic.” Pffft. Tell that to my flavor-memory. Seriously, there are times I will get this unfortunate taste appearing in my mouth from out of nowhere. I have no idea what triggers it, and for a long time I could not trace what it was or what it was linked to. (My dentist suspects it’s likely a leaky filling, and she’s probably right, but her logic and science aren’t welcome here!) I don’t know how I finally remembered. I suppose I eventually broke through the mental barrier I had built up around it and determined it was from that unfortunate Halloween. But even knowing its source, it still pounces on me from out of nowhere. In fact, it even hits me whenever I get too close to a heavily made-up woman.
Yes, this even affected my dating life, but for the better I think. People who wear too much make-up are duplicitous by nature. I once went on a date with a nice young woman who kinda-sorta looked and sounded like Meg Tilly. Trouble was, she wore so much make-up she also kinda-sorta looked like Elvira, Mistress of the Dark. So, Elvira crossed with Meg Tilly. I know most of you are like “NOT BAD!” Well, I suppose it would have been, except for my aforementioned aversion to makeup. I couldn’t conceive of getting close enough to kiss her, let alone anything more intimate. Needless to say, that romance lasted all of one date, but I later found out from mutual acquaintances that she was a bit of a man-eater, so it was fortunate I had kept my distance.
That’s not really how Elvira talked, but I just couldn’t bring myself to mimic her trademark valley girl/jersey girl accent.
But this just recently got me thinking that about the larger issue of selling yourself as something you’re not. It’s a topic I’m always grappling with as I try to figure out the best way to market my books. There are things that I have decided I simply will not do, because they just seem to me to be too fake and too gimmicky. Fake and gimmicky is fine for Halloween, but not for me. I don’t want to try to sell my books in categories they don’t belong simply to get a good Amazon ranking. I don’t want to constantly spam twitter/facebook/this blog or a mailing list with constant reminders about how great the Adventures of Grant Scotland series is (even though it’s pretty great, to be honest) in the hopes that eventually enough people will tiredly mis-click (or mis-tap) and end up buying a copy. I don’t want to engage in review trading with other authors and I definitely don’t want to buy reviews.
But I have to do something. I’m fine with marketing on Twitter and Facebook and all the rest regularly (but not constantly) and being patient as my audience slowly grows, but I sure would like to give the whole process a boost if I could. I’m currently thinking about doing a blog tour, which is essentially like paying for reviews, but it’s the LEAST offensive way to do it. Also, it’s a form of review buying that everyone does, from big publishers to self-publishers, so it’s generally considered to be kosher. We’ll see. I know the people who run those sites greatly prefer to do tours only for books that are about to be released, not existing titles, so I’ll keep it in mind for Book Four.
Well, that’s about it from me for tonight. As always, thanks for stopping by and spending some time reading about my fear of fake blood. Is there a name for that? Pseudo-hemophobia?
So long, folks! Tip your driver!