In the last exciting issue of Notes from the Self-Pubbed, I had been disappointed in the results from my $0.99 promotion of Wayward Daughter, but had decided to soldier on and attempt a cross-platform $0.99 promotion for Dead Empire. Well, I did just that and was able to sign up not just two but three recommended book deal newsletters: EReader News Today, Fussy Librarian and Bargain Booksy(Free Booksy). I had used Free Booksy before, but had never tried their Bargain listing. The other two sites were completely new to me and only available for Dead Empire because it had received more than 10 reviews. Actually, EReader News says they don’t have a minimum review requirement, but since they had passed on Wayward Daughter and accepted Dead Empire, I am inclined to think otherwise.
Anyway, before I get to the results, about which I’m sure both of my readers are on pins and needles, (no, literally – I know you’re both part of a mental rehabilitation experiment for internet trolls, forced to read the most uninteresting blog on the internet while sitting on a chair whose seat is made of standing pins and needles… it’s just… well, I wanted to contribute to science in some way and… OK. Fine! It’s a paid trial and I volunteered my blog because I needed the money!) I wanted to point out something I had forgotten to mention last issue. I have actually done a few paid promotions before the ones I talked about previously. In fact, I’m pretty sure I ran them before I even had a blog. Mainly they were free giveaways and aimed simply at getting my books in front of as many eyeballs as possible. I talked about it in a somewhat dry (PINS!) and boring (NEEDLES!) fashion a little while ago. I just wanted to set the record straight that there was a Notes from the Self Pubbed issue before the first official one – HIGHLY collectible! Not worth much now, but when my audience reaches a critical mass and…
So! To the Bat Stats!
I ran a week long $0.99 promotion for Spy for a Dead Empire from 8/19 to 8/26. The book was available on Kindle, Nook, Kobo, Apple and Smashwords. It’s also supposedly distributed through Smashwords to sites like FlipKart and OverDrive among others, but I’ve seen little evidence and even less sales to prove it. Anyway, here are the promotion expenses:
Fussy Librarian newsletter ad space for 8/19 – $23
Bargain Booksy newsletter ad space for 8/20 – $40
EReader News Today newsletter ad space for 8/22 – $20
Facebook community page promotional post boost for two days starting 8/19 – $5
Total marketing expense: $88
And lets take a look at those sales from 8/19 to 8/26 (PINS AND NEEDLES!!!):
Spy for a Dead Empire Amazon sales: 36 copies @ $0.99
Spy for a Troubled King sales: 2 copies @$3.99
Spy for a Wayward Daughter: 3 copies @$3.99
Spy for a Dead Empire Nook sales: 5 copies @ $0.99
Total Sales: $61
… and perhaps a sale or two from Apple and Kobo, but they haven’t reported in yet, so I have no idea. Maybe a sale or two, maybe not. But, in total, not bad. Certainly better than the last effort, but let’s check with the Donald:
Wow. Rough, but I guess I always knew the Donald would be a tough one to please. Anyway, let’s look at the sales breakdown by newsletter run date. In previous promotions I had tried to stack newsletter run dates on top of each other to try to game Amazon’s ranking system, but there’s some debate whether that’s still possible. In prior years, you could push yourself up Amazon’s sales ranking by having a bunch of people download your book on the same day and get an additional advertising boost from Amazon, but it’s unclear if that’s still the case.
8/19 (Fussy Librarian & Facebook) – 8 total units
8/20 (Bargain Booksy & Facebook) – 14 total units
8/21 (Nothing) – 1 unit
8/22 (EReader News Today) – 17 total units
8/23 (Nothing) – 2 total units
8/24 (Nothing) – 2 total units
8/25 (Nothing) – None
8/26 (Nothing) – 2 total units
Well, EReader News Today definitely showed a return on investment. That’s pretty cool! It’s a little unclear about Fussy Librarian, but I know next-day sales are real, so it’s probably close to a wash. Bargain Booksy seems like it was more expensive than it was worth.
So, overall I’m still disappointed, but not disheartened. I briefly considered ditching the $0.99 promotion thing and fleeing back to Kindle Unlimited, but I think I’ll do one more cross-platform run for Troubled King. It’s almost certain it’s going to lose money, since I likely won’t get a spot on EReader News Today with the six reviews I currently have, but I gotta run it anyway. It’s the last promo I had planned for this round! I gotta do it! I may be losing sales and borrows the more time I spend away from KU, but this is my personal quest we’re talking here. I gotta get the ring to Mordor. Que music: Don’t say – I didn’t tryyy…
So, I’m planning the next promo for late September. I’ll let you know how it goes. In the meantime, I’ll probably post some silly nonsense about tropes and shenanigans in popular pieces of film, TV and “print” in a jealousy-fueled, contempt-riddled attempt at comedy. Be sure to check back soon.
Thanks for reading! Don’t forget to tip your driver!